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    E Learning

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    This course provides a comprehensive understanding of all digital marketing activities that help you reach and engage customers.

     

     

     

     

     

     

     

     

    • Participants will be able to define all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones).

     

    • SMstudy Certified Digital Marketing Professionals are facilitators who ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the Marketing Strategy.

     

     

     

     

     

     

     

    Introduction

    A Brief History of Digital Marketing

    • Corporate Strategy Overview
    • Aspects of Sales and Marketing
    • Levels of Sales and Marketing Strategy
    • Marketing Strategy Overview
    • Digital Marketing Overview

     

    Understand and Evaluate Digital Marketing (DM) Channels

    Understand Available DM Channels

    • Evaluate DM Channels

    Plan and Develop DM Channels

    Plan and Develop Website Channel

    • Plan and Develop Mobile Channel
    • Plan and Develop Social Media Channel

    Optimize Website

    Optimize Website for Reach

    • Optimize Website for Relationship
    • Optimize Website for Reputation

     

    Optimize Mobile/Tablet/Devices

    Optimize Mobile Site and App for Reach

    • Optimize Mobile Site and App for Relationship
    • Optimize Mobile Site and App for Reputation

     

    Optimize Social Media

    Optimize Social Media for Reach

    • Optimize Social Media for Relationship
    • Optimize Social Media for Reputation

    Other Important Elements of DM Channels

    E-mail Marketing

    • Web Analytics
    • Search Marketing
    • Popular Social Media Platforms
    • Affiliate Marketing
    • Search Engine Optimization

     

     

     

     

     

     

     

    • High quality online videos
    • Classroom study materials
    • Mobile Apps
    • Engaging case studies
    • Full-length simulated exam
    • Chapter tests
    • Study guides and podcasts
    • SMstudy Certified Digital Marketing Professional certification by SMstudy

     

     

     

     

     

     

     

    Who can take the course?

    This certification is appropriate for anyone who is interested in becoming a Digital Marketing Professional.

     

    Are there any eligibility criteria for attending Digital Marketing Professional Course certification?

    There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy® Certified Digital Marketing Associate and study the recommended processes from the SMstudy Guide – Digital Marketing book before applying for the SMstudy® Certified Digital Marketing Professional. All the required resources are also provided as part of the online certification course.

     

    What is the Exam Format?

    An online proctored exam will be conducted at the end of the course. The exam format is as follows:

    • Multiple Choice
    • 100 questions for the exam
    • One mark awarded for every right answer
    • No negative marks for wrong answers
    • 120 minutes duration

     

    What do we get upon successful completion of the exam?

    Upon successful completion of the exam you will get an online certificate and your name will be added to the SM STUDYCertification Registry.

    • The physical certificate and a lapel pin will be shipped to you.
    • If unable to pass the exam, you can schedule again and take exam retakes.

     

     

     

     

     

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